Xbox Experimentation Program Manager, E-commerce Experiences
Optimizing the e-commerce experience of Xbox, creating delight, impact and growth across key metrics on Microsoft’s largest consumer platform. The links below detail just part of the current experience, optimized over hundreds of A/B tests and campaigns, driving millions in revenue across the ecosystem.
2023-2025
Product Marketing Manager, Microsoft 365 PDP & Microsoft.com Home Page
During his tenure as a category lead with the CSO org, Liam oversaw the web feature and campaign experiment pipeline in preparation for and though the launch of Copilot, a pivotal moment in Microsoft product history, contributing to significant growth through merchandising strategy. Prior to that, they led a redesign of the global sitewide cookie banner, a years-long effort requiring coordination with worldwide teams while adhering to multiple constantly changing regulatory environments; the project was a success, with testing showing growth in revenue, engagement, and cookie consent.
2021-2023
Retail Partner Stores Specialist
Prior to his time at headquarters, Liam held a variety of field roles for Microsoft, including as a multi-unit leader responsible for product growth throughout a district of partnered retail locations. Liam and their team pioneered the use of QR codes at Best Buy as part of holiday marketing prior to their evolution into their updated digital sign tag system; this entailed a lot of printing and fliering at the time, but the success of the initiative at the peak of the pandemic and Liam’s following proposal to market leadership led Best Buy to enable their use company-wide across their digital signage, highlighting the impact of their regional testing. This innovative approach, promoting safety and propelling purchasing, helped Liam to the next stages of their career and remains a career highlight. 2019-2021
Other Programs and Projects
Both inside and outside of Microsoft, since their career began Liam has been focused on innovation, experiences that delight, and pursuing growth with an entrepreneurial spirit.
Technical Advisor | WildVeganFlower.com | Social Media (35K Subscribers), Blog (100+ Recipes)
Marketing Event Lead | LiquidNano/DuraBowl | Las Vegas Convention Center
Tented Product Testing | Surface, Xbox, Amazon, Apple | Hardware, Software, Subscriptions
Product Launches | Microsoft 365, Windows OS (7 through 11), Surface (RT though Pro 11, Duo), Windows Phone (All hardware post-2011), Xbox One/S/Series S+X/Game Pass, Hololens (1, 2), Copilot
